Soccer Mom Goals
- Creative Fields Art Direction, Design, Motion Graphics, Social
- Client Altice
- Industry Sports, Entertainment, Cable TV
Americans don’t know much about soccer. So during the World Cup, who can you turn to for an informed commentary?
Soccer moms are relatable and uniquely American. By leveraging this persona, we were able to make the casual fan care about the World Cup through insightful and funny content. These Moms brought their unique perspective on the Cup, from arguing about the offside trap, and to predicting the results, offering unparalleled coverage and banter.
This real-time collaboration with creative production house Hogarth had to be shot, edited and finished by the end of each game day. This meant a lot of late nights and on-the-fly edits to the lower thirds, animated titles and score cards that I created.