- Creative Fields Design, Interactive, Mobile, UX
- Client RotoQL
- Project Role UX Design, Art Direction
- URL rotoql.com
- Development Louis Gubitosi
RotoQL’s current customer base are advanced DFS users, with their own established strategies and workflows, that use RotoQL more as a workflow tool to streamline their current processes. Casual players, on the other hand, need more written content (such as articles and daily recaps) since they are just beginning their DFS journey. RotoQL did not want to create their own content but rather aggregate, curate and syndicate existing articles from publishers like NBC/Rotoworld and numberFIRE.
Inspired by my favorite news reader, Feedly, I created an experience for RotoQL’s users that would allow them to easily filter by specific news source (USA Today, ESPN, Draft Kings Playbook) or sports league (NFL, MLB, NBA, etc.) By working with Louis Gubitosi, we were able to build an aggregator for RotoQL that integrated real-time Twitter updates and sports news.
Solid development work by Louis Gubitosi.
In addition to creating the online experience, I was asked to create the identity for QL Wire. The challenge was to make something easily recognizable but not too complex. After going through my logo inspiration books, as well as a few hours on Dribbble, I began sketching. I would create a mark after mark after mark so that I could track my progression. I didn’t want to waste time going over the same idea over and over again.
The first three photos you see are from my Moleskine, next are the four variations I created in Illustrator, and underneath is the final logo with color palatte.