Johnson’s Baby: Journey of the Senses
- Creative Fields Animation, Design, Video
- Client Name Johnson's Baby
- Project Role Art Direction, Design and Illustration
Johnson’s® believes that every baby deserves more. More opportunities for skin-to-skin touch. More bonding time. More sensory stimulation. More healthy development.
To create awareness and inspire parents on healthy and happy baby care rituals and talk about the benefits of bath time on the overall sensory development of babies, I created a series of custom illustrations and iconography for Johnson’s Baby®. These illustrations would be used in a TVC highlighting the importance of enhanced daily care rituals that stimulate a baby’s senses and nurtures their developing minds through sensory stimulation. The video was shot from the baby’s point-of-view so that the viewer could get a clear understanding of the benefits of sensory stimulation for a baby.
I created illustrations for each of the five senses – TOUCH, HEAR, SEE, SCENT, TASTE. Each illustration was overlayed during specific moments in the video that were related to sensory development. For example: when the parents hold a spoonful of food towards the camera, the illustration for “TASTE” would animate onto the screen. For Johnson’s global markets (India, Brazil, Saudi Arabia and China), the sensory illustrations were translated into the different languages for each of the respective countries.
Finished video with text overlays.