- Creative Fields Design, Mobile, Social, Video
- Client Name Diageo
- Project Role Creative Lead (Art Direction, Design)
Don Julio® was one of the three brands that were part of a pitch for Diageo North America. To reinforce the brand’s iconic message, “Remember Your Roots”, I worked with the video team to produce an original video that traces the creation of Don Julio tequila. The video was shot on location in New York City and at the Don Julio distillery in Mexico. Told in reverse, our story invites the audience to learn about the meticulous attention to detail that goes into making Don Julio tequila.