The Bud Light® brand is about having a good time and instilling a “fear of missing out” (FOMO) in all those around you.

Bud Light wanted all of their content to feel natural and authentic which proved to be a challenge. I had to research locations and props that were within our budget, and be able to execute concepts that could be accomplished either with off-site or in-studio photo shoots. Since the client wasn’t too keen on creating assets in Photoshop (props, locations, actors/models, backgrounds/wallpapers) or using stock imagery, me and my copywriting partner held brainstorming sessions to come up with the best possible solution.

While most of our content could be produced in our photo studio, I oversaw several off-site shoots at locations like MetLife Stadium where we recreated a tailgating party, and Brooklyn Bowl where we threw a dance party and rock concert. Not only did I have to make sure our concepts were visually appealing but I had to work with the actors and models to achieve the right expression and mood, and convey the right lighting and setup for the photographers.

All of the content that we produced was published across Bud Light’s social media channels – Facebook, Twitter, Instagram, Tumblr, and Vine. In order to maintain brand consistency and accuracy, I oversaw and managed a team of designers , production artists and junior-level art directors to ensure that all our content reflected the Bud Light brand – fun-filled, exciting, authentic, and natural.