Bud Light: Ritas Mixology
- Creative Fields Design, Interactive, Mobile, Social
- Client Name Bud Light
- Project Role Art Direction, Design and UX
- URL budlightlime-lime-a-rita.tumblr.com
The Bud Light line of Lime Ritas is a colorful and playful brand that wants you to enjoy their beverages with friends and family or any occasion, season and meal. In order to help raise brand awareness, I created a custom Tumblr design that promotes The Rita’s concept of mixology – combining a Rita flavor with different ingredients to create your own cocktail. The goal of this project was to encourage new and existing customers to share their own cocktails, recipes, and photos of people enjoying any of The Ritas flavors and cocktails.
I worked closely with the dev and tech teams to build a responsive experience, for desktop and mobile devices, that would allow users to filter recipes based on any of The Ritas flavors, and easily share any of the content. The Mixology site not only included user-generated content but all of the micro-content that I produced off-site and in-studio.